Does Social Proof Actually Increase Foot Traffic for Local Businesses?
Imagine you are visiting a new city and searching for a place to eat. You open Google Maps and search “restaurants near me.” Two options pop up side-by-side: Restaurant A has a 3.2-star rating with 14 reviews, and Restaurant B has a 4.8-star rating with 450 reviews. Without looking at the menu, the prices, or […]
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